Male Gaze theory

The feminist theory is the theory that women should have equal rights as women and not to the used as eye candy.

Laura Mulvey suggested that we look at films in the in two ways-

-Voyeuristically
-Fetishisticcally

This theory states that we watch films inside a cinema without being wanted by the characters on the screen, and that when the cinema is darkened it gives the feeling that the characters do not know they are being watched.  This theory leads onto two effects-

-Objectivism- of female characters as entertainment for male audiences
- Narcissistic identification- of a ideal characters (we want to be liked by the characters)

Women are being "objectified" in these magazine covers:

The women in these magazine covers are made to look attractive in order to attract the male gaze theory and thus encouraging males to buy it.  The second magazine cover, The Hills, isn't even related to a music genre, which shows that the rolling stones have lost there main subject and being forced to objectify women to be appealing to men to raise profit.  

However other magazine companies, such as NME as shown below, have stuck to traditional music genre of the magazine, despite how the female looks.  Beth Ditto is an example of this as NME is put off by her appearance and still published the magazine.    

Mulvey argues that voyeurism involves turning a female on the screen into a sex object to catch male gaze so that the company can make more profit.  In most cases because of this male gaze theory popular know actors/actresses are not know for their acting skills, but for their physical appearance.