Ideology

Ideology is the concept which underpins the construction of any media text.  Most media texts will have an example of ideology.  It is used the communicate with it audience by using media text.  Ideology contructs our views and attitudes towards different events.  It is important for a magzine to use ideology to make the concept of the magazine more inspiring and interesting.   

Two types of ideology

Dominant ideology- Which is to promote through the media, e.g. Sporting events or Royal events.

Hegemony ideology- Which is the way in which those in power maintain their control, e.g. Police or goverment forces.  

Ideology for a school news letter

The ideology for this school news letter would be to show what events and actitivies are in the school.  The images show the events of arts e.g. Music and dance and shows a scientific approach to the school.  It also shows the none male sterotype of a male cooking.  The colours used are to show the house style of the school. 






Mindmap of mockup photo's

Rule of thirds

The idea is to place the key elements of your scene where the lines intersect as shown. This should engage the viewers attention and provide a natural focal point. For instance, in a portrait, keeping the eyes in line with the top intersection and the mouth with the bottom.As for landscape photography, placing horizons along the horizontal lines and cliffs etc. along the vertical line will result in a much more balanced image.However, like every rule it's meant to be broken, so it won't work for all scenes and situations.

Male Gaze theory

The feminist theory is the theory that women should have equal rights as women and not to the used as eye candy.

Laura Mulvey suggested that we look at films in the in two ways-

-Voyeuristically
-Fetishisticcally

This theory states that we watch films inside a cinema without being wanted by the characters on the screen, and that when the cinema is darkened it gives the feeling that the characters do not know they are being watched.  This theory leads onto two effects-

-Objectivism- of female characters as entertainment for male audiences
- Narcissistic identification- of a ideal characters (we want to be liked by the characters)

Women are being "objectified" in these magazine covers:

The women in these magazine covers are made to look attractive in order to attract the male gaze theory and thus encouraging males to buy it.  The second magazine cover, The Hills, isn't even related to a music genre, which shows that the rolling stones have lost there main subject and being forced to objectify women to be appealing to men to raise profit.  

However other magazine companies, such as NME as shown below, have stuck to traditional music genre of the magazine, despite how the female looks.  Beth Ditto is an example of this as NME is put off by her appearance and still published the magazine.    

Mulvey argues that voyeurism involves turning a female on the screen into a sex object to catch male gaze so that the company can make more profit.  In most cases because of this male gaze theory popular know actors/actresses are not know for their acting skills, but for their physical appearance.

This image is a mock up.  The image on the Right is the actual image and the image on the left is the Mock up of the image which I created in word.  It shows the the terminology used within magazine creation.  Here is the terminology they have used and a brief explanation about them:

Puffs- A small shape with features within it.

Strapline- A slogan. 

Banner- A piece of text which stands out from its background to attract more attention.

Pugs- Usually exclusive information found on the edges of front covers, which gives information of the contents within. 

Motto- A memorable piece of text (normally a quote)  

Headline- The main topic of the magazine. 

Sell line- Persuasive piece of text which helps the magazine get sold.  

Masthead- The name of the magazine.  

Buzz words- Words which make the magazine more exciting, example- Wow!

Caption- Description of a piece of text.

Dateline- Date of magazine and the issue number.

Drop capitals- The first letter is bigger then the rest of the text.

House style- the style of the magazine (colours, size etc)  

Semiotics
Semiotics is the study of signing. This sign will represent something other than itself.

An example of an sign which represents something other than its self is open sign. It does not just mean open, it could be a sign symbolising that this building is a business.

The two main approaches to semiotics are Ferdinland desaussure and Charles Sander pierces.

Ferdinland represented the Dyadic semiotic system, sign=signifier ± signified.

Charles represented the Pierces Trydic semiotic system, sign-object-interpretant.

Charles theory which makes up a sign are two objects:
The symbol and the index's

Luke Hignett

Qualitive and Quantitative research

Before creating my music magazine i will need to conduct some research about what type of music Magazine i am going to create (genre,target audience, housestyle).

For my research i will be using two different research methods to help me find of what type of music magazine i am going to create. The two types of research are called Qualitive and Quantitative research.

Qualitative Research Methods involve detailed answers which are gathered through either interviews with a member of the target audience or through lengthy questionaires. These methods aim to gather personal opinions and specific details on the topic.

Quantitative Research Methods involve collecting a large amount of data through methods such as surveys or questionaires. These methods aim to gather facts, figures and numbers, and are often taken second hand.

To do conduct my research i am going to create a questionnaire using both Quantitative and Qualitative research methods.

Luke Hignett

Introduction to my blog

My name is Luke Hignett.  I am studing at Deyes High School Sixth Form.  I have created this blog to post reseach and information.  I will be posting information about my currrent AS topic for my coursework.  The topic which i will be posting about will be music magazines.  For my work i will have to produce a front cover,contents page and a double page spread of a music magazine. 

From:Luke Hignett